Hire Krysty Now! 🌸 | Marketing & SEO Specialist

🌷 About Me 🌷

Results-oriented Marketing & SEO Specialist with expertise in editorial quality assurance and content lifecycle management. Leverages a unique actuarial science foundation to blend analytical rigor with creative strategy, transforming data into actionable insights.

Proven ability to optimize content for SEO, user engagement, and brand consistency while driving measurable growth. Passionate about merging analytical precision with storytelling to elevate visibility and ROI.

My Story 🌸

Hello there! I'm Christine, but you can call me Krysty. I'm a versatile and passionate Article/Blog Writer and SEO expert with a knack for creating compelling, informative, and engaging content.

With 8 years of experience in the article writing space, I have honed my skills to become a master narrator, capable of turning even the most complex topics into accessible and enjoyable reads.

My writing journey started after my college years when I discovered my love for words and their power to inform and inspire. Since then, I dedicated myself to the craft, becoming a sought-after professional in the field.

What gives me a cutting edge is my ability to adapt my writing style to suit any genre or niche. Whether it's a thought-provoking piece, a meticulously researched tech review, a captivating travelogue, or a heartwarming human-interest story, the words I use come to life with a unique tone that resonates with my target audience.

I look forward to leaving an incredible mark to the content creation space one article at a time… 💕

🌹 Areas of Expertise 🌹

🎯

SEO Strategy

✍️

Content Marketing & Editing

🔍

Keyword Research

✅

Quality Assurance (QA)

📊

Google Analytics

📈

Data Analysis

🤝

Client Relationship Management

💻

CMS Platforms (WordPress, ZOHO)

📝

Blogging & Copywriting

📚

Editorial Standards

📱

Meta Business Suite

✨

Grammarly & Monday.com

🌺 Professional Experience 🌺

April 2024 – Present

KLARECON LTD.

Content Writer | Editor | Quality Assurance Specialist

🌸 End-to-end content production for diverse formats/platforms ensuring SEO compliance, brand alignment, and audience engagement
🌸 Content Creation: Research, draft, and tailor blogs/articles/web copy/scripts to client objectives using SEO best practices (keyword integration, metadata optimization)
🌸 Editorial Excellence: Review content for grammar, clarity, and tone; verify sources; maintain narrative consistency and brand voice
🌸 Quality Assurance: Perform final checks using QA checklists (Grammarly, CMS tools); validate SEO specs and formatting standards; ensure error-free delivery
🌸 Process Optimization: Streamline workflows via Google Workspace, Monday.com, and ZOHO in deadline-driven environments

September 2019 – Present

FREELANCE CONTENT CREATOR & SEO SPECIALIST

🌸 Developed 50+ SEO-optimized articles increasing client website traffic by 40%
🌸 Conducted competitor analysis using SEMrush improving SERP rankings for 15+ clients
🌸 Collaborated with marketing teams to boost social media engagement by 25%
🌸 Reduced bounce rates by 18% through Google Analytics-driven optimizations

September 2016 – September 2019

GA INSURANCE LIMITED

Travel Insurance Officer

🌸 Streamlined policy issuance workflows reducing administrative errors by 15%
🌸 Resolved 95% of client inquiries within 24 hours improving satisfaction by 25%
🌸 Supported marketing campaigns increasing travel policy sales by 20% in 12 months
🌸 Managed claims processing ensuring 98% compliance with payment deadlines

January 2016 – March 2016

NATIONAL HEALTH INSURANCE FUND

Claims Intern

🌸 Analyzed claims data to identify trends reducing processing time by 15%

🌼 Education & Certifications 🌼

🎓 Education

DEDAN KIMATHI UNIVERSITY OF TECHNOLOGY

Bachelor of Actuarial Science

September 2012 – December 2015

Relevant Coursework: Statistics, Data Analysis, Financial Mathematics

BISHOP GATIMU NGANDU GIRLS

KCSE Certificate

February 2008 – November 2011

🏆 Certifications

✅

HubSpot SEO Certified

2023

📊

Google Analytics Certification

In Progress

🌻 Featured Project 🌻

Blog Growth Initiative 🚀

Launched and managed niche blog growing organic traffic from 0 to 5,000+ monthly visitors in 6 months through SEO/content calendars

5,000+ Monthly Visitors

6 Months

100% Organic Growth

🌸 References 🌸

Sundeep Vaghela

Manager - Marketing & Corporate Affairs

GA Insurance Limited

📞 +254 722 305 150

Stanley Odera

Head of Benefits Department

NHIF Naivasha

📞 +254 722 268 354

C.O Omari

COD - Actuarial Science

Dedan Kimathi University

📞 +254 722 616 725

🌺 Ready to Work Together? 🌺

With my experience as an Article/Blog Writer, I am confident in my ability to create engaging, informative and SEO-friendly content. I pride in promptness and professionalism. My commitment to meeting deadlines, strong communication skills, and collaborative spirit make me an asset to your project.

💬 Hire Krysty Now! 🌸

🌸 Hire Krysty Now! 🌸

Christine "Krysty" Wanjira Muriithi